What is Loop?

What is Loop?

Loop is a visual feedback and bug reporting tool built for web agencies, dev teams, and product studios. It captures client feedback from your live website, Gmail inbox, and Slack workspace, then uses AI to classify each item as a feature request, bug report, or task. Everything lands on a single kanban board.

Who is Loop for?

Loop is designed for teams that collect feedback from multiple sources and need a single place to track it all:

• Web agencies managing feedback across multiple client websites
• Development teams receiving bug reports from stakeholders via email and Slack
• Product studios that want to close the loop between user feedback and shipped features
• Freelancers who want a free, lightweight alternative to BugHerd or Marker.io

How does Loop work?

Loop collects feedback through three channels:

1. Embeddable widget — a lightweight script tag on your website. Clients click to annotate, screenshot, or record their screen. No browser extension required.
2. Gmail integration — label client emails and Loop's AI creates typed board cards from the thread content.
3. Slack integration — use /loop-feedback to submit structured feedback or /card to turn any thread into a board card.

Every item is automatically triaged by AI as a feature, bug, or task and placed on your kanban board.

Key features

• Visual annotations and screenshot capture
• One-click screen recording from the widget
• AI-powered triage (feature / bug / task classification)
• Kanban boards with drag-and-drop
• Dedicated client spaces
• Threaded discussion on feedback items
• Daily email summaries for your team
• Custom feedback forms
• Full REST API for custom integrations
• MCP server for AI coding agents (Cursor, Windsurf, Claude Code)

How is Loop different from BugHerd or Marker.io?

Loop is a multi-channel feedback platform with AI triage built in. While BugHerd and Marker.io focus on website widget annotations, Loop also captures feedback from Gmail and Slack, triages it with AI, and tracks it on a built-in kanban board — so you don't need to connect a separate project management tool. Loop also offers a free plan, which neither BugHerd nor Marker.io provides.

For a detailed comparison, see Loop vs BugHerd and Loop vs Marker.io.

Pricing

Loop offers three plans:

• Starter (Free) — 1 seat, 2 projects, 100 feedback items/month
• Pro (£10/seat/month) — unlimited seats, Gmail, Slack, AI triage, screen recording, API
• Business (£24/seat/month) — unlimited everything, custom branding, Trello import, custom forms

Every new account starts with a 7-day free trial of the Business plan. No credit card required.

Getting started

1. Create a free account and set up your organisation
2. Add the widget to your website — one script tag
3. Connect Gmail and Slack (Pro plan and above)
4. Start collecting feedback on your kanban board

See the Getting Started guide for step-by-step instructions, or explore the API Reference to build custom integrations.